Domain names are letters used to identify a website. Websites once used only IP (Internet protocol) numbers, but added the ability to use letters of the alphabet to make it more easy to remember how to get to a website.
Domain Names
Over the years the cost of registering your own domain names has decreased significantly, making them a small investment for anyone with a web presence. For example, a site like Blogger gives away free blogs. However, Blogger can be unpredictable and drop blogs for no clear reason. For just about £ 10 a year a person could buy their own domain name and use it for their Blogger blog. If they were ever to lose that blog, by owning their own domain name they could transfer it to any web hosting service, potentially saving their entire business.
There’s a few strategies to consider when purchasing domain names:
Keyword based-Selecting Domains That Include Keywords
This is a strategy to possibly get higher rankings in search engines like Google. The goal is to come up with popular keywords you think people will search for and include them in your domain name. For example, if your site is about dog training, check to see if DogTraining.co.uk or other available domain names which include these words are not registered yet.
Brandable Domain Names
These are domain names that are easy to remember. Yahoo, Google and Facebook are examples of brandable domains. Usually these domains are short and create a “word”, even if the word is that one can find in the dictionary.
Short Domains
These domain names have as few letters as possible. Short domains tend to be more valuable than longer ones. They are effective when combined with “micro-blogging” sites such as Twitter, which limit the number of text characters per post. Because of the limitations on characters, domain names with the fewest letters possible are a real advantage if Twitter is part of the marketing plan. Having your own very short domain name is better than using free third-party “link shortening” services, such as bit.ly, because you are in total control.